Some of the demand for digital XR will be replaced by Printed XR, but both digital and Printed XR will grow
| What is the portion of demand that will be replaced? |
| Demand for replacing the content portion that entertains visitors rather than replacing the content portion that is the centerpiece of attracting visitors. |
| For example, even for a relatively simple interactive photo booth, such as one where Santa Claus appears on your smartphone and you take a picture together, until now the only option was digital technology such as AR, which tended to over-specify the technology for the effect, resulting in a level of satisfaction not commensurate with the cost spent. |
The end client is not particular about whether it is digital or analog!
End clients want to create experiential entertainment that meets their objectives within their budget, but even simple content can cost a considerable amount of money when it comes to original production. A simple search tool application or e-commerce application can take up to three months to complete, while a more complex application such as a location-based application or game application can take from six months to a year or more.
| Personnel involved in AR application development | Price quotes |
| junior engineer | About 600,000 to 1,000,000 yen |
| Intermediate Engineer | About 800,000-1,200,000 yen |
| senior engineer | About 1.2 to 1.6 million yen |
| Programmer (major company) | About 500,000 to 1,000,000 yen |
| Programmer (subcontractor) | About 400,000-600,000 yen |
| Programmer (freelance) | About 400,000-600,000 yen |
| The table above summarizes the monthly unit price for each engineer or programmer. | |
Advantages in production cost and delivery time
| Example of AR Photo Booth | |
| development cost | Average content is 1 million yen to 3 million yen |
| Rich content is 5-10 million yen | |
| appointed day of delivery | Planning (2 weeks - 1 month) UI design (2-3 weeks) 3D modeling (2 weeks-2 months) Development (1-3 months) QA and debugging (2 weeks - 1 month) Review for app store release (2 days - 1 week) Since these will proceed in parallel during development, the total development period will be about 1.5-3 months. |
| Example of FLASH PRINT Photo Booth | |
| Design + production costs (printing costs) | Average content ranges from 60,000 yen to 300,000 yen |
| Large-scale content: ¥500,000 - ¥1,000,000 | |
| appointed day of delivery | Planning (2 weeks - 1 month) Printing (5 days - 2 weeks after data submission) |
Advantages of Digital XR over the Two Challenges It Faces
1.Total time required to start the experience
| digital XR |
Printed XR |
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| AR |
VR |
Trickprint ® |
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| You have to download an app or connect to the web to get started. |
Must wear special equipment to start |
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Just pull the trigger to start the magic begins! |
| There are barriers such as time to install apps, communication environment, and data usage. | The need to wear VR equipment is a barrier to participation. | Intuitive and quick response. | |
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| When promoting the experience to a wider audience than the core fan base, immediacy is important: anyone can enjoy the experience easily and immediately. | |||
| Printed XR Trickprint ® will make | |||
| Print XR Trickprint ® will make older people who are not comfortable trying new things and children who don't have mobile devices "think" about giving it a try. | |||
2.Total dwell time required to complete the experience
| digital XR |
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Printed XR・Trickprint ® |
| Higher gaming can increase wait times. |
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Simple and concise game elements, so many people can enjoy it. |
| Entertainment that moves people by providing a sense of immersion through a wealth of information. | |
Entertainment that moves people with the brevity of a magic trick. |
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| In digital XR, the deeper the gameplay and information, the more immersive and enjoyable it is, but that limits the number of people who can enjoy it; with Trickprint ®, it's simpler and more concise, so more people can be entertained. | ||
Compare the immediacy of "Digital XR" and "Printed XR/Trickprint ®" in a similar scene
| For photo booths | ||
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| digital XR/AR | Printed XR/Trickprint ® | |
| Check the OS of the device you own. | 1 | Start the phone's camera and turn on the flash. |
| Search and download dedicated apps | 2 | Hold up your phone to start the experience. |
| Launch the dedicated application and confirm the operating instructions. | 3 | |
| Hold up your phone and start the experience. | 4 | |
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| 5-10 minutes to experience. | Less than 1 minute to experience | |
| In the case of interactive photo booths for characters or brands that visitors want to experience, they are willing to go through the "trouble" of experiencing them. In contrast, interactive photo booths for seasonal events target a wide range of visitors who just want to enjoy them as a commemoration, so "immediacy" is important, as anyone can easily and immediately enjoy them. | ||
| For planetariums | ||
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| digital XR/AR | Printed XR/Trickprint ® | |
| Receive AR glasses | 1 | receive a headlamp |
| Check the handling precautions for AR glasses. | 2 | Look up at the ceiling to start the experience. |
| Launch the application and check the operation instructions. | 3 | |
| Look up at the ceiling to start the experience. | 4 | |
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| 5-10 minutes to experience. | Less than 1 minute to experience | |
| Unlike people who go out of their way to enjoy exhibit, entertainment at tourist attractions targets a wide range of people who have come all the way here to have a little fun, so "immediacy" is important, as anyone can easily and immediately enjoy the entertainment. | ||
| For hands-on exhibits | ||
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| digital XR/AR | Printed XR/Trickprint ® | |
| Check the OS of the device you own. | 1 | Experience starts by looking at the installed ring light. |
| Search and download dedicated apps in the app store | 2 | |
| Launch the dedicated application and check the operation instructions. | 3 | |
| Hold up your phone to start the experience. | 4 | |
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| 5-10 minutes to experience. | Less than 1 minute to experience | |
| While the core audience is willing to go through the "hassle" of experiencing a product because they want to know more information in depth, when targeting a broader audience, "immediacy" is important, as it is easy and can be enjoyed immediately by anyone. | ||
| For Pokémon discovery games | ||
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| digital XR/AR | Printed XR/Trickprint ® | |
| Check the OS of the device you own. | 1 | You can pick up your handy lights at the entrance. |
| Search and download dedicated apps in the app store | 2 | Start experience by illuminating the wall inside the tunnel |
| Launch the dedicated application and check the operation instructions. | 3 | |
| Hold up your phone to start the experience. | 4 | |
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| 5-10 minutes to experience. | Less than 1 minute to experience | |
| Users who want to enjoy a deep gaming experience will spare no effort, but when targeting a wide range of users, immediacy is important, as anyone can enjoy the game easily and immediately. | ||
Promote the experience beyond the core fan base.
| For experiential traffic advertising | ||
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| digital XR/AR | Printed XR/Trickprint ® | |
| 5-10 minutes to experience. | Less than 1 minute to experience | |
| For experiential traffic advertisements that are displayed in places where an unspecified number of people pass by, "immediacy" is important, so that more people can enjoy them easily and immediately. | ||
| For special tickets | ||
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| digital XR/AR | Printed XR/Trickprint ® | |
| 5-10 minutes to experience. | Less than 1 minute to experience | |
| In the case of special tickets for concerts, fans who want to enjoy special content will go through the "hassle" of the experience, but in the case of special tickets for tourist attractions, etc., the target audience is a wide range of people, so "immediacy" is important, as anyone can easily and immediately enjoy the experience. | ||