What is TRICK PRINT® used for?
It is easy to understand if you imagine "AR" technology as a benchmark.
What is "AR"? (Augmented Reality)
It is an entertainment technology that digitally creates a virtual world in the real world by combining actual images and video with CG.
What is TRICK PRINT®?
It is an entertainment technology that creates a trick simulated experience in the real world by synthesizing analog paper media and gimmicks.
AR, VR, and MR are all technologies that allow you to digitally experience the virtual world, but the content of each experience is different.
TR
| Trick Reality |
A technology that combines magic and printing to achieve a state of pseudo-reproduction on analog paper.
AR
| Augmented Reality |
The state in which digital objects exist in the real world and the technology to realize it.
The same can be said for all AR, VR, and MR: the richer the content, the higher the budget tends to be.
"AR" is a hot technology that is on the rise and will make life more fun and convenient by creating augmented reality.
TR is an interactive information transmission tool just like AR
It is often said that one of the challenges of AR is the long total time required to experience it.
"AR" tends to be more successful when it is aimed at core fans than when it is aimed at a universal audience. This is because the barriers to success include the download of dedicated applications, communication environment, and data usage fees.
On the other hand, although the amount of information conveyed is less than digital, "TR" has the immediacy that only analog can provide, making it ideal for all audiences. This is because you can get an immediate and interactive response.
Comparison with two challenges facing AR
| A platform for a more casual experience | (1)Total time required to start the experience |
|---|
TR: Just pull the trigger that starts the magic trick.
AR: App download and web connection
If you are not a core fan, the incentive to want that information and brand status will not work, and downloading will feel like a chore.
- ・The point is to make the hassle-free uncle want to try it.
- ・The point is that elderly people who are not good at new things will want to try them.
- ・The point is to make sure that children who don't have mobile devices want to try it.
| More easy and just right entertainment. | (2)Total dwell time required to complete the experience |
|---|
TR: Simple and concise game elements, fast turnover
By far the fastest! Easy!
AR: The higher the gameplay, the longer it stays.
AR tends to be more fun the more elaborate and informative the game is, and less fun the simpler it is. AR and TR have different core parts that entertain people, and TR can entertain with its simplicity.
"TR" is perfect for providing a bit of entertainment for everyone.
Analog is also suitable for everyone because it can be operated intuitively and does not cause any discrepancy between the five senses.
The gap between virtual and real senses is still an issue.
TR
AR
TR
Because it's real, it has the advantage of direct action, quick response, and the ability to retain the information you perceive with your five senses.
AR
There is still a time lag in the digital operation of moving the device closer or farther away, which may cause misalignment of position recognition and stress.
For some customers, too much information is not enough, and brevity is required to avoid boredom.
Unlike games and attractions, too much information can be boring for hospitality entertainment. Analog change printing, which can be enjoyed and completed in a few seconds, provides just the right amount of entertainment.
Compare the immediacy of AR and TR in a similar scene
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AR Photo Booth
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| 1 | Check the OS of the device you own. |
| 2 | Search and download dedicated apps in the app store |
| 3 | Launch the dedicated application and check the operation instructions. |
| 4 | Hold up your phone to start the experience. |
 |
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| 5-10 minutes to experience. | |
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TR Photo Booth
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| 1 | Turn on your phone's camera and turn on the flash. |
| 2 | Hold up your phone to start the experience. |
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| Less than 1 minute to experience | |
more
An evolutionary photo spot where you can experience the design change just by taking a picture.
Since the event is for a luxury brand or famous character, there is an incentive and the barrier of hassle can be overcome. In contrast, for photo booths in shopping malls, etc., the motive is to have fun as a memorial, so immediacy is important.
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AR Art Experience
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| 1 | Receive an AR headset |  |
| 2 | Handling precautions for the headset | |
| 3 | Launch the application and confirm the operation description | |
| 4 | Start the experience by looking up the ceiling. | |
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| 5-10 minutes to experience. | ||
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TR Art Experience
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| 1 | receive a headlamp |  |
| 2 | Start the experience by looking up the ceiling. | |
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| Less than 1 minute to experience | ||
After attaching the AR glasses to the planetarium experience, the incentive is to enjoy the depth of the content. On the other hand, entertainment for the purpose of hospitality and welcome at tourist spots, etc., is to enjoy a little since you have come all this way, so immediacy is important.
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AR Museum Explanation
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| 1 | Check the OS of the device you own. |  |
| 2 | Search and download dedicated apps in the app store | |
| 3 | Launch the dedicated application and check the operation instructions. | |
| 4 | Hold up your phone to start the experience. | |
|
||
| 5-10 minutes to experience. | ||
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TR Museum Explanation
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| 1 | Experience starts by looking at the installed ring light. |  |
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| Less than 1 minute to experience | ||
Content aimed at users who want more in-depth information is more likely to overcome barriers because the information is an incentive (for the core audience). In contrast, a bit of entertainment that entertains visitors in line with the theme of the facility, immediacy is important (affects the participation rate).
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AR Pokemon GO
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| 1 | Check the OS of the device you own. |  Online |
| 2 | Search and download dedicated apps in the app store | |
| 3 | Launch the dedicated application and check the operation instructions. | |
| 4 | Hold up your phone to start the experience. | |
|
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| 5-10 minutes to experience. | ||
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TR Pokemon GO
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| 1 | You can pick up your handy lights at the entrance. |  Offline |
| 2 | Start experience by illuminating the wall inside the tunnel | |
|
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| Less than 1 minute to experience | ||
It is easy to overcome the barrier because of the incentive of long-term enjoyment with game-like content. In contrast, it is only available during the event period and is targeted at small children who do not have smartphones, so immediacy is essential.
Promote the experience beyond the core fan base.
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AR indoor advertising/Signage
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| 5-10 minutes to experience. |
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TR indoor advertising/Signage
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| Less than 1 minute to experience |
Transportation advertising is a medium for making announcements to an unspecified number of people passing by, making it difficult to segment the core fan base. The importance of immediacy is higher in the case of wide-spread announcements.
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Special AR Ticket
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| 5-10 minutes to experience. |
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Special TR Ticket
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| Less than 1 minute to experience |
If you are targeting fans of famous artists, AR is a good match because it provides more information. For limited events at resorts, TR tickets are a good match because they are targeted at everyone.
Advantages of using "TR
No need to acquire new knowledge to receive orders
Handling digital content requires high costs in areas such as video and application production (and outsourcing), as well as the accumulation of new know-how in dealing with customers.
What you'll need to create an AR app using Unity
- Unity installation and usage
- Simple C# programming knowledge
- How to use Vuforia
- How to install Blender and create a 3D model
- How to register with Google Play
Printing companies and sign & display companies are accustomed to handling analog content, so there are no particular challenges in introducing "TR" and it is a highly compatible product.
Production costs and delivery dates for TR and AR
| AR | TR | ||
| development cost | The average content 1 million yen to 3 million yen |
Design + production cost (Printing Expenses) |
The average content 60,000 yen to 300,000 yen |
| Rich content 5 million yen to 10 million yen |
Large-scale content 500,000 yen to 1 million yen |
||
| delivery date | Planning (2 weeks - 1 month) UI design (2 to 3 weeks) 3D modeling (2 weeks - 2 months) Development (1 month - 3 months) QA and debugging (2 weeks-1 month) Review for app store release (2 days - 1 week) During the development process, these will proceed in parallel, so the total development time will be about 1.5-3 months. |
delivery date | Planning (2 weeks and -1 months) Printing (5 days to 2 weeks after data submission) |