Immediacy is more "TR" than "AR."

"TR", an interactive information communication tool, similar to AR

What is TRICK PRINT® used for?

It is easy to understand if you imagine "AR" technology as a benchmark.

What is "AR"? (Augmented Reality)

It is an entertainment technology that digitally creates a virtual world in the real world by combining actual images and video with CG.

What is TRICK PRINT®?

It is an entertainment technology that creates a trick simulated experience in the real world by synthesizing analog paper media and gimmicks.

AR, VR, and MR are all technologies that allow you to digitally experience the virtual world, but the content of each experience is different.

TR

Trick Reality
 

A technology that combines magic and printing to achieve a state of pseudo-reproduction on analog paper.

AR

Augmented Reality
 

The state in which digital objects exist in the real world and the technology to realize it.

Cost and man-hours

The same can be said for all AR, VR, and MR: the richer the content, the higher the budget tends to be.

"AR" is a hot technology that is on the rise and will make life more fun and convenient by creating augmented reality.

TR is an interactive information transmission tool just like AR

It is often said that one of the challenges of AR is the long total time required to experience it.

Immediacy is more "TR" than "AR."

"AR" tends to be more successful when it is aimed at core fans than when it is aimed at a universal audience. This is because the barriers to success include the download of dedicated applications, communication environment, and data usage fees.

On the other hand, although the amount of information conveyed is less than digital, "TR" has the immediacy that only analog can provide, making it ideal for all audiences. This is because you can get an immediate and interactive response.

Comparison with two challenges facing AR

A platform for a more casual experience

(1)Total time required to start the experience

TR: Just pull the trigger that starts the magic trick.

Intuitive, direct operation, fast response time.

AR: App download and web connection

The barriers are installation time, communication environment, data usage, etc.

If you are not a core fan, the incentive to want that information and brand status will not work, and downloading will feel like a chore.

POINT
  • ・The point is to make the hassle-free uncle want to try it.
  • ・The point is that elderly people who are not good at new things will want to try them.
  • ・The point is to make sure that children who don't have mobile devices want to try it. 
​More easy and just right entertainment.

(2)Total dwell time required to complete the experience

TR: Simple and concise game elements, fast turnover

By far the fastest! Easy!

Entertainment that impresses people with the simplicity of an amazing magic trick.

AR: The higher the gameplay, the longer it stays.

Entertainment that provides a sense of immersion through a large amount of information and moves people.

AR tends to be more fun the more elaborate and informative the game is, and less fun the simpler it is. AR and TR have different core parts that entertain people, and TR can entertain with its simplicity.

"TR" is perfect for providing a bit of entertainment for everyone.

Analog is also suitable for everyone because it can be operated intuitively and does not cause any discrepancy between the five senses.

The gap between virtual and real senses is still an issue.

TR

AR
Because it's real, it has the advantage of direct action, quick response, and the ability to retain the information you perceive with your five senses.

AR

AR
There is still a time lag in the digital operation of moving the device closer or farther away, which may cause misalignment of position recognition and stress.

TR

Because it's real, it has the advantage of direct action, quick response, and the ability to retain the information you perceive with your five senses.

AR

AR

There is still a time lag in the digital operation of moving the device closer or farther away, which may cause misalignment of position recognition and stress.

AR

For some customers, too much information is not enough, and brevity is required to avoid boredom.

Unlike games and attractions, too much information can be boring for hospitality entertainment. Analog change printing, which can be enjoyed and completed in a few seconds, provides just the right amount of entertainment.

Compare the immediacy of AR and TR in a similar scene

AR photo booth
AR Photo Booth
1 Check the OS of the device you own.
2 Search and download dedicated apps in the app store
3 Launch the dedicated application and check the operation instructions.
4 Hold up your phone to start the experience.
5-10 minutes to experience.
AR photo booth
TR Photo Booth
1 Turn on your phone's camera and turn on the flash.
2 Hold up your phone to start the experience.
Less than 1 minute to experience
 

more

An evolutionary photo spot where you can experience the design change just by taking a picture. 

Since the event is for a luxury brand or famous character, there is an incentive and the barrier of hassle can be overcome. In contrast, for photo booths in shopping malls, etc., the motive is to have fun as a memorial, so immediacy is important.

AR planetarium
AR Art Experience
1 Receive an AR headset
2 Handling precautions for the headset
3 Launch the application and confirm the operation description
4 Start the experience by looking up the ceiling.
5-10 minutes to experience.
AR planetarium
TR Art Experience
1 receive a headlamp
2 Start the experience by looking up the ceiling.
Less than 1 minute to experience
 

After attaching the AR glasses to the planetarium experience, the incentive is to enjoy the depth of the content. On the other hand, entertainment for the purpose of hospitality and welcome at tourist spots, etc., is to enjoy a little since you have come all this way, so immediacy is important.

AR exhibits
AR Museum Explanation
1 Check the OS of the device you own.
2 Search and download dedicated apps in the app store
3 Launch the dedicated application and check the operation instructions.
4 Hold up your phone to start the experience.
5-10 minutes to experience.
AR exhibits
TR Museum Explanation
1 Experience starts by looking at the installed ring light.
Less than 1 minute to experience
 

Content aimed at users who want more in-depth information is more likely to overcome barriers because the information is an incentive (for the core audience). In contrast, a bit of entertainment that entertains visitors in line with the theme of the facility, immediacy is important (affects the participation rate).

AR Pokemon GO
1 Check the OS of the device you own.
Online
2 Search and download dedicated apps in the app store
3 Launch the dedicated application and check the operation instructions.
4 Hold up your phone to start the experience.
5-10 minutes to experience.
AR
TR Pokemon GO
1 You can pick up your handy lights at the entrance.
Offline
2 Start experience by illuminating the wall inside the tunnel
Less than 1 minute to experience

It is easy to overcome the barrier because of the incentive of long-term enjoyment with game-like content. In contrast, it is only available during the event period and is targeted at small children who do not have smartphones, so immediacy is essential.

​Promote the experience beyond the core fan base.

AR
AR indoor advertising/Signage
5-10 minutes to experience.
AR
TR indoor advertising/Signage
Less than 1 minute to experience

Transportation advertising is a medium for making announcements to an unspecified number of people passing by, making it difficult to segment the core fan base. The importance of immediacy is higher in the case of wide-spread announcements.

Special AR Ticket
Special AR Ticket
5-10 minutes to experience.
Special AR Ticket
Special TR Ticket
Less than 1 minute to experience

If you are targeting fans of famous artists, AR is a good match because it provides more information. For limited events at resorts, TR tickets are a good match because they are targeted at everyone.

​Advantages of using "TR

No need to acquire new knowledge to receive orders

Handling digital content requires high costs in areas such as video and application production (and outsourcing), as well as the accumulation of new know-how in dealing with customers.

What you'll need to create an AR app using Unity

  • Unity installation and usage
  • Simple C# programming knowledge
  • How to use Vuforia
  • How to install Blender and create a 3D model
  • How to register with Google Play

Printing companies and sign & display companies are accustomed to handling analog content, so there are no particular challenges in introducing "TR" and it is a highly compatible product.

​Production costs and delivery dates for TR and AR

AR TR
development cost The average content
1 million yen to 3 million yen
Design
+
production cost
(Printing Expenses)
The average content
60,000 yen to 300,000 yen
Rich content
5 million yen to 10 million yen
Large-scale content
500,000 yen to 1 million yen
delivery date Planning (2 weeks - 1 month)
UI design (2 to 3 weeks)
3D modeling (2 weeks - 2 months)
Development (1 month - 3 months)
QA and debugging (2 weeks-1 month)
Review for app store release (2 days - 1 week)

During the development process, these will proceed in parallel, so the total development time will be about 1.5-3 months.
delivery date Planning (2 weeks and -1 months)
Printing (5 days to 2 weeks after data submission)