"Experiential advertising that increases the buzz" that is possible only with transportation advertising.
Peel-off ads
Peel-off ads
Interactive Ads
Interactive Ads
In transportation media, it is possible to create topical devices that are difficult to do in other advertising media, such as creating sound, motion, three-dimensional images, and pasting samples. Another feature is that people who have seen or experienced interesting advertisements can transmit and spread information via social networking services such as Twitter, attracting attention to the advertised product.
"Flash OOH," more convenient experiential advertising with fun like traffic ads AR
"Flash Print," in which a hidden design appears on your smartphone when you take a flash photo, is an AR-like smartphone-based experiential advertisement that does not require downloading or web access, making it easy for anyone to participate.
Experiential advertising content that AR ads and "Flash OOH" can achieve, respectively
| AR Ads | Flash OOH | |||
| What you can achieve | Design | What you can achieve | Design | |
| Using a Smart Phone | Show Video | original production | ||
| Hidden pictures are projected (3D) | The hidden picture is captured. | original production | ||
| Hidden answers are projected (e.g., quizzes) | template | Hidden answers are captured (e.g., quizzes) | ||
Immediate and easy participation
In AR advertising, a smartphone is held over a traffic advertisement to read the marker, and the application (or website) provides experiential content. "Flash OOH", on the other hand, is completed by simply taking a picture with a smartphone flash, so there is no need to download an application or access a website (access in an Internet environment), making it highly immediate and lowering the hurdle to participation.
Moderate experiential content that can be easily introduced
For AR ads, video production costs are high when running video, and 3D production costs are high when showing 3D or moving 3D. The more original the advertisement is, the lower the cost performance will be for a short period of time. "Flash OOH", on the other hand, is a moderately easy way to enjoy an interactive experience.
Creative expression using "Flash OOH"
With campaign-linked advertising
I tried taking a flash picture...
There's a hidden character in the picture!
In an ad during Halloween season.
I tried taking a flash picture...
There's an oaf in the picture!
With campaign-linked advertising
I tried taking a flash picture...
Serial code is in the picture!
People who see an interesting advertisement or have an enjoyable experience often transmit and spread information via SNS such as Twitter, attracting attention to the advertised product. In addition, "Flash OOH" has affinity with SNS-linked campaigns because the photos taken remain on the smartphone of the person who experienced it.
Bellows OOH, a more convenient experiential advertising with the fun of lenticular advertising
"Bellows Print" is an interactive advertisement that reveals a hidden design when viewed from different angles. Like lenticular advertisements, it is an interactive advertisement in which the design changes just by moving.
Lenticular ads and Bellows OOH, and how to switch between each design
| Lenticular printing | Bellows processing | Bellows OOH | |
| How to switch design | lenticular lens | Fold processing | Ink layering |
| Posting Location | Limited | Where posters can be posted | |
| Reason | Lens is heavy | Bellows processing is required. | Paper, so it can be rolled up and is lightweight |
Lightweight and cost-effective Bellows OOH.
Lenticular lenses are made of resin, and the larger the size, the heavier the lens itself becomes, which limits the places where it can be displayed to large media, or requires work to build a framework to support the sheet. "Bellows OOH" has no size restrictions, is lightweight, and offers excellent cost performance, making it easy to introduce.
Creative expression using "Bellows OOH"
On the outward journey, you can see "messages of support".
Front view
On the return trip, you will see a "message of labor".
People who see an interesting ad or have a fun experience often transmit and spread information via social networking services such as Twitter, attracting attention to the advertised product, and since "Bellows OOH" can be experienced naturally just by walking around, participation rates will inevitably be high.
TRICK PRINT® makes the next experiential advertising more accessible with ease.
| Experiential Advertising Part 1: AR Advertising | Experiential Advertising Part 2: Lenticular Advertising | |||
| An advertisement that, when held up to a smartphone, adds new digital information to the view reflected on the smartphone through an application (or website). | An advertisement that switches design and information in response to changes in viewpoint position as passersby move. | |||
 |
 |
|||
| Issues facing AR advertising | Issues facing lenticular advertising | |||
| Common to App and Web AR | Both lenticular printing and bellows processing | |||
| The richer the content, the more expensive it becomes, and the shorter the posting period, the less cost-effective it is. | The larger the display, the more limited the space for displaying it will be due to its weight. | |||
| There is a limit to what can be expressed in some production environments. | ||||
| For Apps | Lenticular printing (Lenticular lens) | |||
| You have to download the app. | Difficult to handle small lots | |||
| Cost-effectiveness does not match the short posting period. | ||||
| For WEB AR | For bellows processing | |||
| You need to access the website. | Poor design reproducibility. | |||
You can easily turn an announcement poster or PR poster into an experiential advertisement from a single sheet.
We can of course make interactive posters for all poster sizes, not just large posters such as station advertisements. Any poster size can be made into an interactive poster, including advertising posters, announcement posters, tourist posters, and more.
Announcement Poster (Normal)
Announcement poster (when photographed with flash)
Tourism PR posters (normal)
Tourism PR poster (when photographed with flash)